Ida Sjostedt S/S 2011 @ Stockholm Fashion Week

Ida Sjostedt S/S 2011

Walking into the 'Secret Garden' of designer Ida Sjostedt is a bit like being catapulted into a 1970s version of Alice in Wonderland. The sensory overload presented by the Swede for S/S 11 follows her signature tasteful kitsch, injecting colour into an otherwise very grey outlook for summer by other Swedish labels. Her daring palette of Bollywood inspired glamour with gold sequence high waisted skirts, one shouldered maxi print dresses, leopard print shorts and delicate lace pieces layered for a luxe effects felt familiar yet new and exciting. The tongue-in-cheek valley of the dolls hair and make-up beautifully wrapped the concept of a charmingly playful and confident woman for spring. Sexy, flirty and slightly pornographic in the now infamous ‘Rollergirl’ (character from ‘Boogie Nights’ made iconic by Heather Graham) A stark contrast to the delicate flowers and hard edged imagery we have been seen in recent seasons. Once the catwalk looks are deconstructed and interpreted for everyday life you end up with a fabulous set of individual statement pieces that will no doubt have an everlasting impression in your wardrobe.