THIS IS NOT A TEST

Thursday, 19 August 2010

The Local Firm S/S 2011

The Local Firm


The Local Firm belongs to that uber cool members club only part of Swedish fashion together with denim-turned-high-fashion juggernaut that is ACNE, Minimarket, and in many ways also Cheap Monday.
Worshipped by fashionistas on a global scale the brands fan base ranges from design obsessed bloggers to seriously cool senior fashion editors.

This season the brand moved away from the knits and darker palette of A/W  for an Architecture / Bauhaus inspired collection, in various shades of greys and contrasting materials, clean lines and fashion nerd detailing
.
Following ACNE's lead the brand is now moving away from it's denim roots for summer by combining a range of sporty materials and cuts that seem less hipster, and much more of like a glimpse of what the fashion gods have prepared  for us in this new decade.

The label has cleverly interpreted the 90s revival and incorporated its design aesthetics very naturally.
Think 90's Calvin Klein or Courtney Love had she stayed of drugs.
Minimal, grungy without fuss and sexy.

Ida Sjostedt S/S 2011 @ Stockholm Fashion Week

Ida Sjostedt S/S 2011

Walking into the 'Secret Garden' of designer Ida Sjostedt is a bit like being catapulted into a 1970s version of Alice in Wonderland. The sensory overload presented by the Swede for S/S 11 follows her signature tasteful kitsch, injecting colour into an otherwise very grey outlook for summer by other Swedish labels. Her daring palette of Bollywood inspired glamour with gold sequence high waisted skirts, one shouldered maxi print dresses, leopard print shorts and delicate lace pieces layered for a luxe effects felt familiar yet new and exciting. The tongue-in-cheek valley of the dolls hair and make-up beautifully wrapped the concept of a charmingly playful and confident woman for spring. Sexy, flirty and slightly pornographic in the now infamous ‘Rollergirl’ (character from ‘Boogie Nights’ made iconic by Heather Graham) A stark contrast to the delicate flowers and hard edged imagery we have been seen in recent seasons. Once the catwalk looks are deconstructed and interpreted for everyday life you end up with a fabulous set of individual statement pieces that will no doubt have an everlasting impression in your wardrobe.

Mercedes Benz Stockholm Fashion Week: NAKKNA S/S 2011

A surprisingly international crowd of fashionistas graced the front row

including Sussie ' Style Bubble', Bryanboy, Style.com, American Vogue of

the opening of Mercedes Benz Stockholm Fashion Week.

Once the ribbon was ceremoniously cut we were taken to a fabulous 'Cloud'

by NAKKNA, as they presented their S/S 11 Show, aptly titled 'The Cloud'.

Asymmetrical was the word du jour, in a not surprisingly minimalistic and

subtly avant garde approach to spring, as we have come to expect from the

Swedish super brands such as ACNE, Filippa K and Cheap Monday.

Yet there there was somehow a unique fluidity and consistency in the

brands 15th collection that felt refreshing and attractive.

The design trio's experience and confidence in their designs aesthetics

clearly communicated the ethos of a young brand with a sharp and cohesive

vision.

The design trio Consisting of ex Beckman's School of Design students

Camilla Sundin, Claes Berkes and Ella Soccorsi (the Central Saint Martins

of Scandinavia) have started to make waves in the industry as part of

Topshop's EDIT selection.

The intricate and complexed construction was the basis of the collection.

Key pieces including asymmetrical jersey jackets, and beated tailored

pieces that looked fragile and utterly personal. The were also soft pieces

with maxi printed kaftan on silk jersey in various shapes.

Trousers were wide and came in desert camel tones whilst the male shape

stayed dark and on the 'skinny' .

An impressive start to a hopefully lovely week indeed.